Desjardins

‘Insurance that matches your life’ is a sentiment born out of unique experiences that every customer of Desjardins can vouch for and these films are built around those unique moments and it’s unique solutions. We also gave it a visual spin that’s never been done before in the brands history where our well known beloved Giant is visibly matching with the unique personalities in our campaign. It’s a 360 integrated campaign which gave birth to a 30 sec, two 15 secs and three 6 sec videos + a OOH campaign around Ontario,
Atlantic and West.

Art Director: Gaurav Uppal
Copywriter: Harshil Bhardwaj
ACD: Steph Simms
ACD: Vittoria Vennare