Canadian media
Means business

A passion project turned agency mission, this work found Harshil and me—two immigrants determined to help protect Canadian media. Our simple awareness campaign highlights how advertising on American platforms is hurting our own, with $7.5B in losses and 11,000 jobs gone in six years. It was time to wake Canada up.

Art Director: Gaurav Uppal
Copywriter: Harshil Bhardwaj
Creative Director: Shane Ogilvie,
Lindsay Eady